How is Lateral Thinking Used?
Edward de Bono's proven Lateral Thinking methods provide a deliberate, systematic process that will result in innovative thinking.
This rigorous course is designed for those who are looking for more creativity in strategic thinking, innovation, process improvement, product development, or marketing.
Use Lateral Thinking Techniques For:
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Increasing Innovative Thinking Organization-Wide
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Facilitating New Product Ideation & Development Sessions
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Improving Creative Problem Solving Skills
The Benefits of the Lateral Thinking Creativity Training Workshop:
- Lateral Thinking designs value for customers: new products, services & methods of delivery
- Lateral Thinking moves an organization beyond cost-cutting and downsizing
- Lateral Thinking provides tools to reconceptualize a business
- Lateral Thinking liberates and harnesses the creative energy of an organization
Outcomes - You Will Learn How To:
- Bring your creative thinking and the thinking of others into a sharp focus
- Create new and practical ideas by using deliberately provocative statements
- Spark creative thinking by using random input
- Challenge your organization's current thinking
- Turn harvested ideas into more usable, practical ideas
- Find and build on the concept behind one idea to create even more ideas
- Be creative on command
Lateral Thinking Course Format
Participants will learn techniques for generating new ideas and solving problems. The course is primarily demonstration and practice of these techniques.
Lateral Thinking seminars are highly interactive with a great deal of practice using the techniques in small groups. Some lecture is necessary in order to answer questions raised by participants and to demonstrate the techniques.
Learners will have several opportunities to practice the techniques on real issues. This practice leads to confidence as well as competence.
Learn the Following Lateral Thinking Techniques
Alternatives
How to use concepts as a breeding ground for new ideas. Sometimes we do not look beyond the obvious alternatives.
Focus
When and how to change the focus of your thinking. You will learn the discipline of defining your focus and sticking to it.
Challenge
Breaking free from the limits of traditional thinking. With challenges, we act as though the present way of doing things is not necessarily the best.
Random Entry
Using unconnected input to open up new lines of thinking.
Provocation
Move from a provocative statement to useful ideas
Harvesting
Select the best of early ideas and shape them into useable approaches
Treatment of Ideas
How to develop ideas and shape them to fit an organization or situation
Note 1: All participants will work with the official handbook, created by Dr. Edward de Bono.
Note 2: We also recommend taking de Bono's Six Thinking Hats. You may participate in a Course in Creativity, which includes one day of Six Thinking Hats and one day of Lateral Thinking.
Who Should Attend Lateral Thinking?
- Executives
- Managers
- Professionals
- Team Leaders
Who Uses Lateral Thinking?
Here are some of our clients who use Lateral Thinking to help create a more innovative organization:
| 3M |
Principal Financial |
| Cargill |
Quaker Oats |
| Griffith Labs |
Ralston-Purina |
| Honeywell, Inc. |
Raytheon |
| Lucent Technologies |
Sara Lee |
| Medtronic |
U.S. Navy |
Attend a Lateral Thinking Seminar or Certification
| Date |
Seminar |
Location |
| September 2-3, 2008 |
Lateral Thinking Seminar -
Presented in Spanish |
Mexico City, Mexico |
| September 2-5, 2008 |
Lateral Thinking Certification -
Presented in Spanish |
Mexico City, Mexico |
| September 9-10, 2008 |
Lateral Thinking Seminar
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Chicago, IL
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| September 9-12, 2008 |
Lateral Thinking Certification |
Chicago, IL |
| November 12-13, 2008 |
Lateral Thinking Seminar |
Las Vegas, NV |
Prefer a Lateral Thinking In-House Seminar?
To schedule an in-house Lateral Thinking training course, contact Resources Unlimited at 800.278.1292 .
Teach Lateral Thinking to Others
Become certified to teach Lateral Thinking to others by attending a four-day train-the-trainer certification. This program is offered as an in-house or you may attend a Lateral Thinking Certification.
Lateral Thinking Pricing
$1,399 Per Lateral Thinking Participant Includes:
The official workbook created by Edward de Bono, job aids, and a certificate of completion.
Dress: Business Casual
View our seminar cancellation policy.
Read Lateral Thinking by Dr. Edward de Bono
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This book, now an internationally known bestseller, is a textbook of creativity. It shows how the habit of lateral thinking can be encouraged and new ideas generated. Dr. de Bono has worked out special techniques for doing this, in groups or alone, and the result is a triumph of entertaining education. These de Bono thinking methods are used by people of all ages and professions.
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$21.99
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