DiSC
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DiSC is one of the most popular behavior assessments in the world. It has been widely available for more than 30 years, and some 45 million people have used it.
DiSC owes its popularity to two factors: its simplicity and its effectiveness.
DiSC helps people assess how much they use each dimension of behavior in a particular situation. DiSC provides feedback designed to help people:
- build productive teams
- become effective managers
- train a powerful sales force
- improve customer service
- ease frustrations and interpersonal conflict
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DiSC Approach
DiSC provides a nonjudgmental language for exploring behavioral issues across 4 primary dimensions:
Dominance:
Direct & Decisive |
D's are strong-willed, strong-minded people who like to accept challenges, take action, and get immediate results. |
influence:
Optimistic & Outgoing |
I's are "people people" who like to participate in teams, share ideas, and energize and entertain others. |
Steadiness:
Sympathetic & Cooperative |
S's are helpful people who like to work behind the scenes, perform in consistent and predictable ways, and be good listeners. |
Conscientiousness:
Concerned & Correct |
C's are sticklers for quality and like to plan ahead, employ systematic approaches, and check and re-check for accuracy. |
One DiSC, Many Purposes
DiSC lays the foundation for high performance in a wide variety of applications. Use DiSC to help employees:
- Discover behavioral strengths
- Value the strengths of others
- Deal with conflict effectively
- Foster teamwork and minimize team conflict
- Develop strategies to meet diverse needs
- Improve communication skills by determining communication styles
- Increase sales skill and understanding of the prospect
- Improve customer relationships
- Reduce conflict and stress
- Manage interpersonal communication better
- Enhance coaching and mentoring skills
- A great tool to use with executive coaching and mentoring!
Use DiSC for the following business needs:
- Communication / Employee Conflict Management
- Teamwork / Team Building
- Diversity
- Leadership
- Productivity
- Stress / Change
- Customer Relations / Sales
- Managing / Coaching / Mentoring
DiSC contains everything you need for guided or self-directed learning:
- Easy-to-answer 28-question DiSC profile, which may be completed in 10 minutes
- Easy to understand, yet comprehensive personalized DiSC Report
Click to order DiSC.
Development of DiSC
In the early days of psychology, most researchers were interested in exploring deviant behavior, so their work focused on people at the margins of society: criminals, the mentally ill, etc. During the 1920s, an influential psychologist named William Marston wanted to study "normal" people. In his 1928 treatise, The Emotions of Normal People, Marston developed the DiSC methodology in order to quantify and analyze people's emotional behavior and responses.

DiSC® is a registered trademark of Inscape Publishing, Inc.
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